Prebid Sales Agent

AdCP reference implementation for publisher-side AI agents

Official Prebid.org reference implementation of the Ad Context Protocol (AdCP) sales agent — the sell-side component that exposes publisher ad inventory to AI buying agents via a standardized MCP interface. Covers the full media-buying lifecycle from discovery through reporting, with MCP and A2A (Agent-to-Agent JSON-RPC 2.0) support, Google Ad Manager integration, an admin dashboard, and end-to-end campaign management. Prebid took over the sell-side code from the AdCP project in early 2026 to bring the same open-standard approach that made header bidding ubiquitous to publisher-side AI agents.

• Category: Activate › AI Ad Platforms
• Use cases: AI-Native Media, Agentic Commerce, AI Agents, Campaign Automation
• Pricing: Free
• Founded: 2026
• Website: https://github.com/prebid/salesagent

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